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720 degrees: full cubic mainshow. Following the Shanghai Expo's overall theme "Better City, Better Life", STATE GRID, China's largest energy provider, has made a forward looking statement in the form of a pavilion architecture that expresses the company's philosophy and vision by means of strong images. When inside the box, the visitor finds him or herself on a floating glass platform within a completely surrounding projection. The walls, ceiling and floor each consist of a high resolution LED screen to form an immersive medial space in which the approximately 250 visitors are taken on a four minutes journey through the energy cosmos. This emotional, artistically interpreted walk-in 720° all around production shows how electricity can improve the quality of life. AWARDS Animated Com Award 2012 Communication in Space FAMAB_ADAM 2011 Gold Award Annual Multimedia 2011 Gold DDC Award 2011 Space / Architecture IF Communication Design Award 2011 Art Directors Club (ADC) 2011 Silver Red Dot Design Award 2010 Award CREDITS Client State Grid Company of China, SGCC Lead-Agency, scenography ATELIER BRÜCKNER GmbH Overall conception, creative lead Prof. Uwe R. Brückner Project management, design Dominik Hegemann Spatial media design concept Marc Tamschick in cooperation with ATELIER BRÜCKNER GmbH Production TAMSCHICK MEDIA+SPACE GmbH Berlin on behalf of ATELIER BRÜCKNER GmbH Media planning medienprojekt p2 Music, sounddesign Ramon de Marco, Idee und Klang Pictures Roland Halbe TAMSCHICK MEDIA+SPACE GmbH Tasks Overall management, planning & production of the spatial media design, especially conception, creative direction, direction, art direction, production of shooting, motion design, animation, postproduction, implementation. Creative direction, direction Marc Tamschick Project management Anja Wüstefeld, Nina Hüskes A production of TAMSCHICK MEDIA+SPACE GmbH in cooperation with m box bewegtbild Motion design, animation, postproduction m box bewegtbild Art direction Martin Retschitzegger Seamless 7,452 x 5,589 Pixel cubic projection master production 6 x LED Walls 1,800 x 1,800 Pixel 5min mainshow Digital Postproduction
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