Jeff Makowka, Sanjay Khurana, Thought Leadership, AARP, Digital Health Summer Summit UCSF 2015

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Jeff Makowka, Sanjay Khurana, Thought Leadership, AARP, Digital Health Summer Summit UCSF 2015 Interview hosted by: Leslie Zigler Digital Health LIVE at Digital Health Summer Summit UCSF 2015 Web: http://www.digitalhealthsummit.com Twitter: http://www.twitter.com/dhsummit | Hashtag: #dhsummer LUNCH & FEATURED SESSION: Project Catalyst–Taking Charge of Critical Consumer Feedback Our featured luncheon session brings together some of the most notable healthcare stakeholders to introduce a unique research initiative, Project Catalyst, that focuses on getting products into the hands and homes of the 50+ consumer to get tangible feedback. The first of the nine projects centers around sleep and activity trackers, where the usability of the device, the barriers the consumer faces and the effectiveness of the product will be assessed. The next of the nine total projects they plan to focus on include medication management, vital signs monitoring, aging with vitality and physical fitness. The benefit of this feedback will be integral for the device manufacturers, and yet the value of the results will go much further. Discover why Pfizer, UnitedHealthcare, MedStar and AARP have joined forces to get critical feedback from these consumers and more importantly, why this data is meaningful to each of these key stakeholders. The Digital Health Summer Summit provides a unique forum for industry veterans to share their hard-learned lessons and insider tips on this multi-faceted, fast-growing market. Attendees come to be inspired and learn, to mingle and network, and cross-pollinate ideas with innovators and key industry players. Videos produced by: Tim Reha, Brady Ryan, New Media Synergy, LLC.