IDEO Shopping Cart Project

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THE BOOK "The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm" http://amzn.to/2aAovxs DeepDive methodology in practice. Introduction 3:30 Development Processes and Organizations 5:20 Product Planning 6:00 Identifying Customer Needs 7:00 Product Specifications 8:40 Concept Generation 10:10 or 11:00 Concept Selection 11:50 Concept Testing 12:50 Product Architecture Industrial Design 16:00 Design for Manufacturing 12:00 or 15:40 Prototyping 16:20 Robust Design 16:50 or 17:35 Patents and Intellectual Property ?? Product Development Economics 18:20 ideo shopping cart, ideo, ideo shopping cart video, shopping cart, ideo nightline